Despite significant progress achieved during the last ten years in the field of casualty reduction at EU level, approximately 80 people still lose their lives on a daily basis on Europe’s roads. Put differently, it is comparable to a town of 27,000 inhabitants disappearing over Europe every year.
Cheap and effective solutions currently exist that can make an immediate difference, saving lives and reducing the immense socio-economic burden road traffic accidents place on the economy.
The current position paper outlines how the road infrastructure sector and, in particular, the road markings industry can help make a difference immediately, cheaply and effectively.